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Creating Financial Mobility Opportunities

Our Mobility Initiative is a multifaceted effort aimed to empower and enrich local communities through financial education and resources. We also use community partnerships to create opportunities for social, travel and financial mobility. This initiative includes two initial programs that leverage GM Financial’s proximity to – and engagement with – today’s consumer, as well as our own financial services expertise and resources.

Cool Cars for Remarkable Kids

GM Financial has a long history of commitment and service to the Ronald McDonald House. Families staying at the Ronald McDonald House typically travel far from home for specialized medical care for their sick children. The Cool Cars for Remarkable Kids program facilitates the use of low-mileage vehicles to these families.  Visit our news release hub and follow us on Twitter and Facebook to learn more.

KEYS® by GM Financial

KEYS® by GM Financial helps bridge the financial literacy gap in communities across North America by empowering mobility for consumers at every skill level. This program offers resources needed to better manage money, understand credit and navigate the dealership experience. If you are a community organization interested in learning more about live KEYS training events, contact keys_by_gmfinancial@gmfinancial.com.


KEYS Articles

Man stressing out in front of his laptop

3 scary financial mistakes (and how to fix them)

Brooke Howell / 10/02/2026

Don't let financial mistakes haunt you. Learn and move forward.

A cautious person at their laptop, looking skeptical while reading an email.

Spot the scam: How to recognize and avoid financial fraud

Taylor Provost / 09/22/2026

Don’t let fraudsters catch you off guard. Learn the warning signs, what to check before you respond and how to take action if suspicious activity occurs.


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