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Creating Financial Mobility Opportunities

Our Mobility Initiative is a multifaceted effort aimed to empower and enrich local communities through financial education and resources. We also use community partnerships to create opportunities for social, travel and financial mobility. This initiative includes two initial programs that leverage GM Financial’s proximity to – and engagement with – today’s consumer, as well as our own financial services expertise and resources.

Cool Cars for Remarkable Kids

GM Financial has a long history of commitment and service to the Ronald McDonald House. Families staying at the Ronald McDonald House typically travel far from home for specialized medical care for their sick children. The Cool Cars for Remarkable Kids program facilitates the use of low-mileage vehicles to these families.  Visit our news release hub and follow us on Twitter and Facebook to learn more.

KEYS® by GM Financial

KEYS® by GM Financial helps bridge the financial literacy gap in communities across North America by empowering mobility for consumers at every skill level. This program offers resources needed to better manage money, understand credit and navigate the dealership experience. If you are a community organization interested in learning more about live KEYS training events, contact keys_by_gmfinancial@gmfinancial.com.


KEYS Articles

GM Financial auto loan customer visiting a dealership after applying to prequalify for auto financing.

How to prequalify for auto financing

Lori Tutt / 10/12/2026

It’s quick, easy and won’t affect your credit score. Understand the process to prequalify for auto financing.

A well-qualified buyer with sunglasses leans against his red GM vehicle.

Am I a qualified buyer?

Taylor Provost / 10/09/2026

You know the term, but what does it really mean when you’re applying for an auto loan or lease? Let’s help break it down.


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