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Creating Financial Mobility Opportunities

Our Mobility Initiative is a multifaceted effort aimed to empower and enrich local communities through financial education and resources. We also use community partnerships to create opportunities for social, travel and financial mobility. This initiative includes two initial programs that leverage GM Financial’s proximity to – and engagement with – today’s consumer, as well as our own financial services expertise and resources.

Cool Cars for Remarkable Kids

GM Financial has a long history of commitment and service to the Ronald McDonald House. Families staying at the Ronald McDonald House typically travel far from home for specialized medical care for their sick children. The Cool Cars for Remarkable Kids program facilitates the use of low-mileage vehicles to these families.  Visit our news release hub and follow us on Twitter and Facebook to learn more.

KEYS® by GM Financial

KEYS® by GM Financial helps bridge the financial literacy gap in communities across North America by empowering mobility for consumers at every skill level. This program offers resources needed to better manage money, understand credit and navigate the dealership experience. If you are a community organization interested in learning more about live KEYS training events, contact keys_by_gmfinancial@gmfinancial.com.


KEYS Articles

Person in a teal dress shirt reviewing their monthly budget with a calculator.

Small changes, big impact: Budget adjustments that add up

Taylor Provost / 05/27/2026

Small budget adjustments can add up to real savings. Try these simple budget tips to reduce expenses, build momentum and make saving money feel more doable.

Woman reviewing receipts with a calculator and laptop at her kitchen table.

How to reset your budget in 5 steps

Taylor Provost / 05/22/2026

Use these five actionable strategies to help you regain control of your finances and fine-tune your budget to fit your life today.


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