gmf|us|en|company|mobility-initiative en_us en-us
Back to top

Creating Financial Mobility Opportunities

Our Mobility Initiative is a multifaceted effort aimed to empower and enrich local communities through financial education and resources. We also use community partnerships to create opportunities for social, travel and financial mobility. This initiative includes two initial programs that leverage GM Financial’s proximity to – and engagement with – today’s consumer, as well as our own financial services expertise and resources.

Cool Cars for Remarkable Kids

GM Financial has a long history of commitment and service to the Ronald McDonald House. Families staying at the Ronald McDonald House typically travel far from home for specialized medical care for their sick children. The Cool Cars for Remarkable Kids program facilitates the use of low-mileage vehicles to these families.  Visit our news release hub and follow us on Twitter and Facebook to learn more.

KEYS® by GM Financial

KEYS® by GM Financial helps bridge the financial literacy gap in communities across North America by empowering mobility for consumers at every skill level. This program offers resources needed to better manage money, understand credit and navigate the dealership experience. If you are a community organization interested in learning more about live KEYS training events, contact

KEYS Articles

starlit night sky over scenic road

(Road)Tripping Into the Future

Divya Narayanan / March 20, 2020 /

Gone are the days of sad, boring road trips. Learn how technology is breathing new life into car travel.

Brooke Howell hosting Ask GM Financial video series

Got Questions? Ask GM Financial

Allison Scott / March 20, 2020 /

Go behind the scenes of our Ask GM Financial video series and get the answers you need all in one place.


  • Visit
  • Visit
  • Visit
  • Visit
/content/gmf/en_us/company/mobility-initiative/jcr:content true /en-us/resources/lease-end/get-going.html /en-us/resources/lease-end/get-inspected.html /en-us/resources/lease-end/get-started.html /en-us/resources/lease-end.html