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Creating Financial Mobility Opportunities

Our Mobility Initiative is a multifaceted effort aimed to empower and enrich local communities through financial education and resources. We also use community partnerships to create opportunities for social, travel and financial mobility. This initiative includes two initial programs that leverage GM Financial’s proximity to – and engagement with – today’s consumer, as well as our own financial services expertise and resources.

Cool Cars
Keys

Cool Cars for Remarkable Kids

GM Financial has a long history of commitment and service to the Ronald McDonald House. Families staying at the Ronald McDonald House typically travel far from home for specialized medical care for their sick children. The Cool Cars for Remarkable Kids program facilitates the use of low-mileage vehicles to these families.  Visit our news release hub and follow us on Twitter and Facebook to learn more.

KEYS® by GM Financial

KEYS® by GM Financial helps bridge the financial literacy gap in communities across North America by empowering mobility for consumers at every skill level. This program offers resources needed to better manage money, understand credit and navigate the dealership experience. If you are a community organization interested in learning more about live KEYS training events, contact keys_by_gmfinancial@gmfinancial.com.

KEYS Articles

Smiling student walking on campus, with other students chatting in the background.

Understanding the cost of college

Kera Worobiec / 08/19/2026

From learning about expected costs to managing them with scholarships, the FAFSA and a budget, these tips can help future students feel more prepared and confident as they plan for college life.

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Middle-aged man taking notes in a college classroom.

Budgeting tips for college students

Kera Worobiec / 07/31/2026

Managing your own finances in college can feel daunting. But building a budget, earning extra money and minimizing expenses will help you stay financially stable as well as prepare you for your financially independent future.

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