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Creating Financial Mobility Opportunities

Our Mobility Initiative is a multifaceted effort aimed to empower and enrich local communities through financial education and resources. We also use community partnerships to create opportunities for social, travel and financial mobility. This initiative includes two initial programs that leverage GM Financial’s proximity to – and engagement with – today’s consumer, as well as our own financial services expertise and resources.

Cool Cars
Keys

Cool Cars for Remarkable Kids

GM Financial has a long history of commitment and service to the Ronald McDonald House. Families staying at the Ronald McDonald House typically travel far from home for specialized medical care for their sick children. The Cool Cars for Remarkable Kids program facilitates the use of low-mileage vehicles to these families.  Visit our news release hub and follow us on Twitter and Facebook to learn more.

KEYS® by GM Financial

KEYS® by GM Financial helps bridge the financial literacy gap in communities across North America by empowering mobility for consumers at every skill level. This program offers resources needed to better manage money, understand credit and navigate the dealership experience. If you are a community organization interested in learning more about live KEYS training events, contact keys_by_gmfinancial@gmfinancial.com.

KEYS Articles

A smiling couple looks through receipts at their kitchen table.

Budgeting tips: 8 budget tricks to reach your financial goals faster

Brooke Howell / 05/12/2026

Looking for budgeting habits that actually stick? Try these eight budget tricks — simple steps you can start today to build a budget, save more and achieve your financial goals.

Learn about budgeting
What’s Your Road Trip Personality?

Road-trip planning for every personality

Lori Tutt / 05/06/2026

Hitting the road soon? Learn road trip tips tailored to you before packing up and heading out.

Get tips
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