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Announcement From President of GM Insurance

OnStar Insurance to Rebrand as General Motors Insurance

GM Financial announced this week that its OnStar Insurance brand will undergo a transformation to General Motors Insurance beginning January 2024.

According to GM Insurance President and GM Financial Executive Vice President Andrew Rose, the transition will grow awareness and understanding about the product among GM customers and allow for more opportunities to reach customers at key milestones in the vehicle ownership life cycle.

“Transitioning to GM Insurance establishes stronger alignment with General Motors’ core strategies and operations, allowing us to realize further enterprise-wide synergies,” he said.

GM Insurance is currently available in Arizona, Texas and Illinois with growth and market expansion expected in 2024 and beyond.

For more details on the rebranding, check out this recent press release. To get a quote or learn more about GM Insurance, visit its website.

Jake Stevens
By Jake Stevens, GM Financial

Jake Stevens uses his writing skills to help others make sense of complex topics. His second greatest passion, after auto finance, is cheering on the Crimson Tide.

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